About Us

Adams & Co. began in 2003 with a simple dream, a garage full of ideas, and a love for creating décor that made people smile.

DJ and Devanie Adams started the company from their home, designing and handcrafting unique décor pieces with warmth, personality, and heart. In those early years, DJ traveled to boutique stores across the West, sharing Devanie’s designs with shop owners who quickly recognized something special. The products were more than decorations. They were thoughtful pieces that helped people celebrate seasons, family, faith, friendship, humor, and the feeling of home.

From those humble beginnings, Adams & Co. grew into a trusted home and holiday décor brand loved by retailers and customers across the country. Our style has always been rooted in quality, creativity, and meaningful design. We love décor that feels fresh, welcoming, and full of personality, whether it is seasonal décor, tabletop pieces, wall art, DIY products, or everyday home accents.

Growing the Dream

By 2014, what had started as a garage operation had grown into something that caught the attention of the right partners. Go Green Enterprises came alongside Adams & Co. in a majority acquisition that marked an exciting new chapter — not a departure from what made the brand great, but a powerful expansion of it.

The partnership was a genuine meeting of strengths. New systems, expanded logistics, and a broader operational foundation allowed Adams & Co. to do what it had always wanted to do: reach more customers, offer more products, and deliver the same quality and care to homes across the entire country.

Warehouses in Southern Utah and Kentucky brought the Adams & Co. catalog within reach of customers coast to coast, and a dedicated customer support team ensured that world-class service became a hallmark of every order, every interaction, every experience. What began on the shelves of western boutiques was now finding its way into living rooms, kitchens, and entryways from sea to shining sea.

Resilience in the Face of Challenge

When the world slowed down during the COVID-19 pandemic, many businesses struggled to keep their shelves stocked and their customers supplied. Adams & Co. did the opposite.

Through careful sourcing, strong supplier relationships, and an agile operations team, Adams & Co. was able to source and deliver beautiful home décor when others simply could not. The result? A loyal and growing customer base that discovered — or rediscovered — the joy of nesting, decorating, and making their home a sanctuary. The product catalog expanded significantly during this period, introducing an even wider array of stunning décor options that reflected the evolving tastes and needs of Adams & Co. customers everywhere.

The lesson of those years was simple: when you build a business on real relationships and genuine quality, you don't just survive hard times — you grow through them.

A New Chapter, the Same Commitment

In September 2025, Adams & Co. entered an exciting new phase of its journey. Paige Armstrong, a 15-year veteran of both G.O. Green Enterprises and Adams & Co., was named Managing Director — bringing with her a deep understanding of the brand, an unwavering commitment to its customers, and a vision for its future. Few people have lived and breathed Adams & Co. the way Paige has, and her appointment was a natural, energizing step forward. Under her leadership, the company has continued to grow with purpose, guided by the same values that have always made Adams & Co. special.

Same great products. Same dedication to quality. The same warm, reliable service experience that has earned the loyalty of tens of thousands of customers — now backed by an even stronger operational foundation committed to continuous improvement and growth.

The momentum didn't stop there. In May 2026, G.O. Green Enterprises completed the acquisition of Foundations Décor — a beloved product line of DIY home décor items — and merged it with Adams & Co. to create something truly special.

The result is a richer, more inspiring catalog than ever before: the timeless, curated home décor Adams & Co. customers know and love, now beautifully complemented by the creative, hands-on DIY pieces from Foundations Décor. Whether you're looking for the perfect finishing touch or a fun weekend project that becomes a family heirloom, Adams & Co. now has something for every style, every room, and every story you want to tell in your home.

As we look to the future, we are focused on honoring the creativity of our past while building an even stronger company for the years ahead. We are investing in expanded product lines, improved systems, dependable inventory, faster fulfillment, and world-class service for our retail partners.

Thank you for being part of the Adams & Co. story. Whether you have been with us from the beginning or are just discovering us for the first time, we are grateful for the opportunity to help bring warmth, beauty, personality, and inspiration into homes everywhere.

We invite you to explore our collections and discover décor your customers will love season after season.

Thank you for being part of our story. We can't wait to be part of yours.

Our Footprint

Founded: 2003

Warehouses: Southern Utah, Kentucky

Managing Director: Paige Armstrong

Newest Addition: Foundations Décor, 2026